News
Successful support in the awarding of broadcasting licenses
AZ Regionalfernsehen AG successfully applied with Tele M1 and TeleBärn for the broadcasting licenses in the Aargau/Solothurn and Bern regions. An expert opinion from Swiss Economics was submitted as part of the application. Swiss Economics prepared a second report for CH Media too, that led to a similar success. CH Media has acquired with Radio Central the local radio broadcasting license for the Central-Switzerland region.
Our reports examined in particular the influence of the award of the license on the diversity of offerings and opinions. The focus was on the conflict of objectives between the strict structural independence of broadcasters and their possibility of offering a diverse program. The positive externality of media content for democratic decision-making, which justifies state support for public service, only exists if viewers are truly interested in the broadcasted content. Very small, but structurally independent media providers are usually unable to build up the necessary reach with their limited financial resources, e.g. due to the lack of economies of scale. In addition, there are strong incentives to provide a diverse program, particularly in concentrated media markets.
Swiss Economics concludes in its reports that the synergy benefits and the strengthening of regional media in journalistic competition outweigh any concerns regarding structural independence.
Click here for the project entry on our website.